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About Us

Established in 2017, Prêt-à-Fleur®  is the brand behind the company Eternal Roses® New York.  We are a function-first company, and authenticity is everything to us. Since the beginning we have focused on making best-in-class products by using the highest quality materials and craftsmanship to deliver a product that will be enjoyed by all. It was an entrepreneurial vision designed at making Eternal Roses® a gift and décor brand that is more enduring than what traditional florists can offer, while still providing the freshness of natural roses.  Many years of sourcing and developing the initial collection for Eternal Roses®  took us all over the world in search of the finest roses. We finally found them in the highlands of Ecuador, where fertile soil conditions and micro-climates are ideal for growing over 400 varieties. Carefully selected in full bud and cut uniformly, they undergo a natural process where the blooms are immersed in a patented blend of plant-based formula and preserving substance.  This results in a truly spectacular and special roses that require no watering while maintaining its beauty and freshness for 3 years.  They are then flown to New York to be meticulously hand assembled into centerpiece arrangements and gift boxes. The vessel for the centerpieces are elegantly textured and glazed ceramic earthenware hand crafted by artisans throughout Asia.  Once done with the purpose of a centerpiece, the inside can we removed making this vessel a stunning potting container.  Enjoy the many functionalities of our Centerpiece!

Eternal Roses® was founded out of a love of beauty & design, and also by realizing that a key element of practicality in a floral gift may be missing.  We are very passionate about creating elegant pieces, incorporating artisan products and re-usability, however foremost we are busy parents to two small children under the ages of 4, so we always look for multiple purposes in products.  We wanted our gifts to go beyond a gift idea and become something that can be enjoyed as home decor:  this is how our Soho Centerpiece was created.  A direct result of our hectic lifestyle led us to believe we could give our customers the flexibility of enjoying a gift that can be displayed and admired in any space, but also be utilized for different means in the future. While trying to make this experience as perfect as possible,we decided there is no better way than to make it cost effective and effortless. Therefore, we invite you to enjoy our Soho Centerpiece. Once it arrives, simply extracting it out of the box and display it anywhere in your space.  The "WOW" factor is a guarantee!

 

Due to our innovative nature as well as the introduction of so many items that are appreciated for their functionality, the company has experienced a quick growth within a very short period of time.  With a little help from these tiny "muses" we are certain sky's the limit...

“We love creating elegant designs that give one the possibility to use for multiple purposes.  It is truly important in everyday life to be surrounded by beautiful decor that will elevate any area to a stunning environment.  Love where you live.”