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About Us

Eternal Roses® was founded out of a deep love for beautiful products & designs but needing that key element of efficiency in a rose arrangement gift.  We are very passionate about creating elegant pieces, incorporating artisan products and reusability, however foremost we are busy parents to two small children under the ages of 4, so we always look for multiple purposes in products.  We wanted our gifts to go beyond a gift idea and become something that can be enjoyed as home decor:  this is how the Centerpiece was created, it was a direct result of our hectic lifestyle with very little time to spare. We wanted to give our end consumers the flexibility of enjoying a gift that can be displayed and admired in any corner of their home, office or/any space.  We also wanted to make this experience as great as possible, and there is no other way then to make it cost effective and effortless. Therefore, enjoy  our Soho Centerpiece by simply extracting it out of the box it will arrive in and display it anywhere you would like to have it admired.  The "WOW" factory is a guarantee!


Established in 2017, Prêt-à-Fleur®  is the brand behind the company Eternal Roses® New York.  It was an entrepreneurial vision designed at making Eternal Roses® a gift and décor brand that is more enduring than what traditional florists can offer, while still providing the freshness of natural roses.  Many years of sourcing and developing the initial collection for Eternal Roses®  took us all over the world in search of the finest roses. We finally found them in the highlands of Ecuador, where fertile soil conditions and microclimates are ideal for growing over 400 varieties.  Carefully selected in full bud and cut uniformly, they undergo a natural process where the blooms are immersed in a patented blend of plant-based formula and preserving substance.  This results in a truly spectacular and special roses that require no watering while maintaining its beauty and freshness for 3 years.  They are then flown to New York to be meticulously hand assembled into centerpiece arrangements or in gift boxes. The vessel for the centerpieces are elegantly textured and glazed ceramic earthenware hand crafted by artisans throughout Asia.  Once done with the purpose of a centerpiece, the inside can we removed making this vessel a stunning potting container.  Enjoy the many functionalities of the Centerpiece!


“We love creating elegant designs that gives one the possibility to use for multiple purposes.  It is truly important in everyday life to be surrounded by beautiful decor that will elevate any area to a stunning environment.  Love where you live.”